Marketing and Ethics
Freeman, R. Edward...
Marketing and Ethics
Freeman, R. Edward; Fritz, Jacki; Mead, Jenny
E-0351 | Published April 19, 2010 | 5 pages Case
Collection: Darden School of Business
Product Details
Marketing tactics such as pricing, promotion, placement, and product decisions all help business owners create a need for their products or services. What managers seldom realize, however, is that the marketing decisions they make primarily to increase sales and market share have a great impact on society at large and thus have significant ethical implications. These seven caselets, which cover a variety of topics (including "the article of the half-truth," "creative interview tactics," and "truthfully representing your company"), explore the ethical implications of decision making in the marketing arena.
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