Business Case Studies & Business Publications

Managing Innovation: A Process Perspecti...

Markou, Panos

Technical Note

Managing Innovation: A Process Perspective

Markou, Panos

OM-1805 | Published April 15, 2024 | 6 pages Technical Note

Collection: Darden School of Business

Add To Cart Buy Now

Product Details

This technical note provides a framework on innovation as a process (“how”), rather than just an outcome (“what”). It explains that innovation is a set of activities, incentives, and metrics that, when structured and implemented effectively, maximize the potential for novel ideas to be transformed into valuable solutions. By framing innovation as a process, decision-makers and leaders within organizations can actively manage this process to create new products, services, and business models. This note introduces insights from the operations management and new product development perspective as well as provides actionable levers to identify and manipulate the activities, incentives, and metrics that support the creation of new solutions.