This case and its companion, "Marietta Industries" (UVA-QA-0773), are intended for MBA, executive education, and MBA executive audiences. They were written for a "Bargaining and Negotiating" elective. This case is from the perspective of Stephen Rucker, president and CEO of LoMar Adhesives, who is considering selling his small, closely held company and will be meeting with the vice president of Business Development and Acquisitions for Marietta Industries, a large multinational corporation.
