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Liquid Chemical Company—Revised
Rotch, William Case C-0880 / Published March 8, 1991 Collection: Darden School of Business
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Product Overview

The Liquid Chemical Company manufactured and sold a range of high-grade products throughout the United States. Many of these products required careful packing, and the company had always featured the special properties of the containers it used. The general manager had for some time suspected that the firm might save money and get equally good service by buying its containers from an outside source. 




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  • Overview

    The Liquid Chemical Company manufactured and sold a range of high-grade products throughout the United States. Many of these products required careful packing, and the company had always featured the special properties of the containers it used. The general manager had for some time suspected that the firm might save money and get equally good service by buying its containers from an outside source. 

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