LifeMinders.com
Lyman, Frank, Adam...
LifeMinders.com
Lyman, Frank; Adams, Marjorie E.
M-0599 | Published September 1, 1999 | 11 pages Case
Collection: Darden School of Business
Product Details
This case will help students to understand more deeply the organizational issues facing a start-up firm. Specifically, the case deals with the tension of trying to be responsive to the market and to investors. In addition, the case deals with the issues that arise when a company moves from a new entrepreneurial venture in the product development stage to a venture that has a product (or products) on the market and the success of that product or those products is paramount to success.
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