Business Case Studies & Business Publications

Kanpur Confectioneries Private Limited (...

Dixit, Mukund R., ...

Case

Kanpur Confectioneries Private Limited (B)

Dixit, Mukund R.; Dixit, Vandana

IIMA-BP0268(B) | Published November 19, 2001 | 9 pages Case

Collection: Indian Institute of Management, Ahmedabad

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Learning Objectives

This case describes the experience of Kanpur Confectioneries Private Limited (KCPL), a family managed company, in being a contract manufacturer for A-One Confectioneries Private Limited. The alliance had worked to the advantage of KCPL. It had prospered as a profitable contract manufacturer. It had used the surplus to diversify into unrelated businesses. The family members, however had doubts regarding the employment opportunities provided by the move. They were not sure whether the progress was sustainable. Alok Kumar Gupta, Chairman and Managing Director of KCPL, along with his brothers and son, is required to review the strategy and performance of his company and develop a course of action for the future.

It provides an opportunity to the participants to comprehend the processes involved in executing the decision, the details to be kept in mind and the roles of various stakeholders in the execution stages.