Business Case Studies & Business Publications

Kanpur Confectioneries Private Limited (...

Dixit, Mukund R., ...

Case

Kanpur Confectioneries Private Limited (A)

Dixit, Mukund R.; Dixit, Vandana

IIMA-BP0268(A) | Published November 19, 2001 | 5 pages Case

Collection: Indian Institute of Management, Ahmedabad

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Learning Objectives

Mr. Alok Kumar Gupta is required to decide his company's response to a proposal for becoming a sub-contractor to A - One Confectioneries Privte Limited (APL) a large national player in the biscuit industry with aspirations to be a leader in every region. The case describes the details of the proposal, history of KCPL, a biscuit manufacturing company, and the impact of competition on its performance. It also describes the experience of alliance with another company in the industry. It presents the aspirations of the founders in becoming a leading national player in the industry. The advantages to the company are in getting assured return on investment and access to APL's manufacturing expertise. The disadvantages are a possible loss of independence in decision making, dilution of company's own brand, and family prestige.

The objective of the case is to review the strategy and performance of a small organization and setting its future direction.