Business Case Studies & Business Publications

Johnson & Johnson: The Live for Life Pro...

Edwards, Jeffrey R...

Case

Johnson & Johnson: The Live for Life Program (A)

Edwards, Jeffrey R.; Greenwood, Peter D. H.

OB-0412 | Published April 21, 1992 | 16 pages Case

Collection: Darden School of Business

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This case describes the initiation, development, and testing of Live for Life, a comprehensive employee-wellness program at J&J. The program was intended to help employees adopt healthier lifestyles, thereby reducing the risk of illness and helping control rising health-care costs. The program was introduced on an experimental basis, with four J&J sites receiving the full program and five sites receiving only a health screening. The A case presents the results of the experiment and asks whether the management team in charge of testing Live for Life should recommend implementing the program throughout J&J. The B case (UVA-OB-0413) describes subsequent events.