Author Profile

Jaiswal, Anand Kumar

• Barista Coffee Company Limited

  Jaiswal, Anand Kumar; Sarin, Sharad; Patro, Sanjay
  Case
• CavinKare Private Limited (A): Challenges of Sustaining Grow...

  Jaiswal, Anand Kumar
  Case
• CavinKare Private Limited (B): Challenges of Sustaining Grow...

  Jaiswal, Anand Kumar
  Case
• Cerenity Sanitizer: Marketing Research for New Product Launc...

  Jaiswal, Anand Kumar; Singh, Sachin Kumar; Manu, A
  Case
• Cerenity Sanitizer: Marketing Research for New Product Launc...

  Jaiswal, Anand Kumar; Singh, Sachin Kumar; Manu, A
  Case
• Dettol: Managing Brand Extensions

  Jaiswal, Anand Kumar; Shrivastav, Arpita; Kothari, Dhwani
  Case
• Dettol: Marketing Research for Understanding Consumer Evalua...

  Jaiswal, Anand Kumar; Shrivastav, Arpita
  Case
• Discovery IQ by GE: Launching Super Value PET/CT Scanner

  Jaiswal, Anand Kumar; Malodia, Suresh
  Case
• Note on Brand Extensions

  Jaiswal, Anand Kumar; Shrivastav, Arpita; Kothari, Dhwani
  Technical Note
• GE in India: Changing Healthcare

  Malodia, Suresh; Jaiswal, Anand Kumar
  Case
• Fugumobile: Breaking New Grounds in China

  Singh, Kunwar Milind; Trivedi, Shekhar; Jaiswal, Anand Kumar
  Case