Product Overview

CavinKare Private Limited has emerged as an important player in the Indian fast moving consumer goods market. It has not only survived cut-throat competition from formidable multinational companies, but also has recorded sustained high growth over the years. Its business model has included converting important consumer insights into superior products, innovation and experimentation, value pricing, and extending distribution access. The case discusses the challenge before the top management to put in place a strategy to translate the vision of making CavinKare a billion-dollar entity (Rs 52,000 million) by 2012 into reality.

Learning Objectives

Analyzing how a relatively small company successfully faces cut-throat competition from large multinational companies and successfully emerges as an important player in an industry. Understanding the challenge the top management faces in putting in place a strategy to translate the corporate vision into reality.