Product Overview

CavinKare was planning to introduce soaps and detergents product in the market. Owing to the ongoing price war in the detergent segment between Hindustan Lever Limited and P&G, the company's managing director and chief executive officer were weighing the risks and benefits of entering the soaps and detergents market. They had to decide whether to enter the market or delay the entry. Another option was to abandon the entry plan altogether. The case discusses the dilemma faced by the company on market entry due to the changed market conditions.

Learning Objectives

Learning different aspects of situation analysis to be undertaken by a company for entering a new product market. Understanding the key capabilities and strengths of the company which contributed to its success in its current business and whether the same capabilities and strengths can be leveraged in a new product market.