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Jade Shampoo (B)
Frey, Sherwood C. Jr.; Packard, Donna M. Case QA-0454 / Published March 30, 1994 / 3 pages.
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Product Overview

The B case presents the market-research department's hypothesis-test analysis, which rejects the introduction of the new dispenser cap. This conclusion is contrary to Debbie Kennedy's intuition and to a decision analysis based on the information in the A case (UVA-QA-0380). How should Kennedy respond?




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  • Overview

    The B case presents the market-research department's hypothesis-test analysis, which rejects the introduction of the new dispenser cap. This conclusion is contrary to Debbie Kennedy's intuition and to a decision analysis based on the information in the A case (UVA-QA-0380). How should Kennedy respond?

  • Learning Objectives