Jade Shampoo (A)
Frey, Sherwood C. ...
Jade Shampoo (A)
Frey, Sherwood C. Jr.; Packard, Donna M.
QA-0380 | Published April 8, 1988 | 7 pages Case
Collection: Darden School of Business
Product Details
Debbie Kennedy has just received word that her ideas for a product improvement of Jade Shampoo have culminated in test-market results above the break-even point, and she is anxious to move ahead with a national introduction. Her manager is concerned with the wide variation in results. Should she advocate the national introduction? Also see the B case (UVA-QA-0454)
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