Infoterra GmbH
Spekman, Robert E....
Infoterra GmbH
Spekman, Robert E.; Plotner, Olaf; Gogdun, Bulent
M-0796 | Published May 31, 2011 | 10 pages Case
Collection: Darden School of Business
Product Details
After launching a new radar satellite, the satellite data subsidiary of a large aerospace firm is pressured to increase revenues by EUR250 million over the satellite's lifespan--seven years. Mindful of an explosion of both military and commercial radar data applications, the firm's marketing director considers a completely new sales and marketing approach.
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