IBM and Apple Computer Alliance (B)
Spekman, Robert E....
IBM and Apple Computer Alliance (B)
Spekman, Robert E.; Crowder, Lane; Paddack, Katarina
M-0510 | Published January 15, 1997 | 12 pages Case
Collection: Darden School of Business
Product Details
This case series (labeled A through D, UVA-M-0509 through UVA-M-0512) help students understand and articulate the stark realities that bring competitors together as alliance partners. The B case looks at IBM's history and examines the alliance from its viewpoint.
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