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Before managers can solve problems or take advantage of opportunities that may arise in their businesses, they must frame those problems or opportunities. Typically, leaders identify and frame problems intuitively and without much conscious deliberation. Framing problems is more an art than a science. It is also profoundly linked with the way our brains work, especially the intuitive processes we use to make sense of the world around us. This technical note illustrates how this process unfolds and how one can find a better frame, thus discovering actions that actually work to solve problems.