Honeymoon Destinations
Parry, Mark E.
Honeymoon Destinations
M-0479 | Published October 27, 1997 | 6 pages Case
Collection: Darden School of Business
Product Details
Honeymoon Destinations is a start-up business that creates and sells videos containing resort-specific footage of the most popular honeymoon destinations. The founders have conducted a direct-mail survey to assess market demand for their videos. The case contains a copy of the survey data, the survey questionnaire, and a description of the plan. Students must evaluate the data and make recommendations regarding product positioning and design.
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