Author Profile
Henderson, Geraldine
Green Ox
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, Geraldine
M-0722 | Published July 11, 2007 | 9 pages Case
Collection: Darden School of Business
"Green Ox" was written specifically for a midterm exam in an MBA marketing management class. Rather than focus on one particular concept or issue (e.g., segmentation, product line depth), the case cha... Read More
Snibbie: Spit Happens (A)
Moore, Marian Chapman; Henderson, Geraldine; Yemen, Gerry
M-0700 | Published November 05, 2004 | 10 pages Case
Collection: Darden School of Business
Who hasn't had a great idea and believed it could generate millions? Greg Heard actually took his idea and developed a bib for infant caregivers he called the "Snibbie." The A case explores the entrep... Read More
Emerge Magazine: The Business of Ethnic Publishing
Henderson, Geraldine; Cannon, Cheri D.
M-0682 | Published December 15, 2003 | 18 pages Case
Collection: Darden School of Business
This case can be used to show students the importance of market definition, segmentation, targeting, and positioning to the success of a firm. It may also be used to (re)introduce students to the issu... Read More
Snibbie: Spit Happens (B)
Moore, Marian Chapman; Henderson, Geraldine; Yemen, Gerry
M-0701 | Published | 7 pages Case
Collection: Darden School of Business
Who hasn't had a great idea and believed it could generate millions? Greg Heard actually took his idea and developed a bib for infant caregivers he called the "Snibbie." The A case explores the entrep... Read More