GM Hungary
Bodily, Samuel E.,...
GM Hungary
Bodily, Samuel E.; Young, John A.
G-0453 | Published August 4, 1992 | 11 pages Case
Collection: Darden School of Business
Product Details
This case is an analysis of GM-Europe's decision process in establishing a production operation in Hungary. The issues addressed include market analysis, foreign-currency requests, government negotiations, and joint-venture partner selection. The case has applications in the teaching of global management, strategic decision making, and market/economy analysis.
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