Vendor Image

General Motors (A): Jack Smith

Haskins, Mark E., ...

Case

General Motors (A): Jack Smith

Haskins, Mark E.; Elmer, Jeffrey

E-0087 | Published September 29, 1994 | 6 pages Case

Collection: Darden School of Business

Product Details

The basic issue is, what message(s) should Jack Smith deliver in his first press conference as CEO of GM? The case provides a context for identifying important stakeholders, determining/identifying the stakeholders' key concerns, and crafting a set of remarks for those stakeholders.

0