Vendor Image

Galen Pharmaceutics: The Booklet Label D...

Weiss, Elliott N.,...

Case

Galen Pharmaceutics: The Booklet Label Decision

Weiss, Elliott N.; Ribe, Kristen

OM-1446 | Published August 3, 2011 | 9 pages Case

Collection: Darden School of Business

Product Details

A packaging supplier for a pharmaceutical firm proposes an innovative cost-saving measure for the next clinical trial: instead of dozens of custom labels for participating countries, one universal booklet label with a page for each. A senior clinical supplies manager must weigh the proposal before presenting it to the clinical team. Were the efficiency and cost savings worth the hassle? This fictionalized case is designed for a first-year operations module on supply chain management.

0