Author Profile
Friesen, Marlene
Southwest Airlines: Singin' the (Jet)Blues
Weiss, Elliott N.; Friesen, Marlene
OM-1150 | Published November 23, 2005 | 16 pages Case
Collection: Darden School of Business
This case details the history of Southwest Airlines from its inception in 1971 until 2004. The case provides details of Southwest's business model and reasons for its success. It ends with a descripti... Read More
The JetBlue Story
Weiss, Elliott N.; Friesen, Marlene
OM-1151 | Published November 23, 2005 | 12 pages Case
Collection: Darden School of Business
This case outlines the history of JetBlue Airways from its inception in 2000 until 2004. The case provides details of JetBlue's business model and reasons for success. It can be used in a course on se... Read More
Marlene's Marvelous Adventure: Southwest Airlines
Weiss, Elliott N.; Friesen, Marlene
OM-1152 | Published March 08, 2004 | 4 pages Case
Collection: Darden School of Business
This case presents a firsthand account of a flying experience on Southwest Airlines in June 2004.The narrative reports on the cross-country flying experience of one passenger. See also "Marlene's Marv... Read More