Southwest Airlines: Singin' the (Jet)Blu...
Weiss, Elliott N.,...
Southwest Airlines: Singin' the (Jet)Blues
Weiss, Elliott N.; Friesen, Marlene
OM-1150 | Published November 23, 2005 | 16 pages Case
Collection: Darden School of Business
Product Details
This case details the history of Southwest Airlines from its inception in 1971 until 2004. The case provides details of Southwest's business model and reasons for its success. It ends with a description of the company's competitive pressures in 2004. The case can be used for a course in service operations or strategy.
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