Flex Technology
Grushka-Cockayne, ...
Flex Technology
Grushka-Cockayne, Yael; Carraway, Robert L.; Sorenson, Travis
QA-0811 | Published February 18, 2014 | 10 pages Case
Collection: Darden School of Business
Product Details
After years of development, William Krause knew that 2014 was the year to “go big or go home.” His Flexible Herbert Screw, a medical device intended to support the healing of fractured collarbones (clavicles), was ready for launch, and he had accumulated the necessary cash—$1 million by his reckoning—needed to comfortably see him through the start-up phase. Although evidence in favor of the invasive device was still inconclusive, other key players were now entering the space with remarkably similar technologies.
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