Business Case Studies & Business Publications

Fabulous and Abernathy

Wicks, Andrew C., ...

Case

Fabulous and Abernathy

Wicks, Andrew C.; Mead, Jenny; Shariff, Ikram

BRI-1005 | Published February 14, 2011 | 2 pages Case

Collection: Darden School of Business

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A retail clothing store's regional manager objects to a devout Muslim employee's head scarf, saying that it does not fit the company's brand image. He tells the store manager to "fix the situation." The store manager, who had been tasked with increasing diversity at the store, must decide how to handle the issue. The case is suitable for both MBA and undergraduate students in introductory ethics courses as well as ethics modules or other courses in subjects and modules on human resources, leadership, reputation management, corporate communications, and diversity, among other subjects.

1) To engage students in a discussion about diversity and its complexities. 2) To discuss and analyze the many facets of decision making and leadership when the choices are difficult. 3) To identify and discuss stakeholder management.