Eyebobs Eyewear, Inc.
Hess, Edward D., G...
Eyebobs Eyewear, Inc.
Hess, Edward D.; Glinska, Gosia
ENT-0139 | Published November 27, 2009 Case
Collection: Darden School of Business
Product Details
This case could be used in entrepreneurship and managing a small business courses. It describes how an entrepreneur grows her innovative idea into a successful business while managing the associated risks, pace, financing, channels of distribution, quality of manufacturing, and customer concentration. The case shows how a business grown at a slower-than-usual pace was able to survive the risks.
Emphasize: Growth typically is good for a business but in certain circumstances it can be bad. Growth of a business creates risks that need to be managed.
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