Product Overview

This case could be used in entrepreneurship and managing a small business courses. It describes how an entrepreneur grows her innovative idea into a successful business while managing the associated risks, pace, financing, channels of distribution, quality of manufacturing, and customer concentration. The case shows how a business grown at a slower-than-usual pace was able to survive the risks.

Learning Objectives

Emphasize: Growth typically is good for a business but in certain circumstances it can be bad. Growth of a business creates risks that need to be managed.