Business Case Studies & Business Publications

Disney Launchpad: Presenting to Bob Iger

Elias, Allison, Th...

Case

Disney Launchpad: Presenting to Bob Iger

Elias, Allison; Thomas-Hunt, Melissa C.; Sesia, Aldo

OB-1501 | Published February 3, 2026 | 11 Pages Case

Collection: Darden School of Business

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In February 2018, Julie Ann Crommett, vice president of multicultural audience engagement at the Walt Disney Studios (Disney), was preparing to lead a meeting with Bob Iger, head of Disney. She would be pitching Launchpad, her plan to increase diversity among directors and writers at Disney, if not the film industry at large. Crommett had spent significant time developing the initiative and building support for it with other Disney teams, but she needed to decide what data to present, how deep to go with the data she had, and what framing would make Launchpad appealing to Disney's most powerful executives. She had to anticipate questions and avoid "rabbit holes" that would cut into the limited time she had to pitch her idea. Crommett was a confident person, but she couldn't deny that she was nervous about how the meeting might go. How should she prepare?