Dell Computer: Back to the Future
Zimmerman, Alan, W...
Dell Computer: Back to the Future
Zimmerman, Alan; Weiss, Elliott N.
OM-1325 | Published February 11, 2007 | 18 pages Case
Collection: Darden School of Business
Product Details
This case tells the story of Dell Computer Corporation, from its beginning, in 1983, through 2007. It describes the famous "Dell Way" process, which uses just-in-time inventory management and lean-production principles, together with direct sales and real-time information management. It also describes Dell's challenges: globalization, new technologies, and evolving market trends.
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