Product Overview

Corporate Social Responsibility (CSR) has emerged as an important area of corporate attention in an informationally integrated world. Corporates are realizing that how they are perceived by the larger society, has a bearing on their capacity to function effectively and create shareholder value. The task of developing and implementing the CSR strategy for Torrent Group was entrusted to Markand Bhatt, a veteran executive in the group. Documenting the challenges faced by Bhatt and the decisions he was required to make the case details the context for an in-depth discussion on the process of design and execution of CSR strategy.

Learning Objectives

The role of CSR for business organizations in the context of increasing concern for planet and people in addition to profits. The key design elements for framing an effective CSR strategy in the emerging context. The appropriate organizational arrangement for managing CSR activities with a view to also sensitizing the organization to the larger societal needs and concerns. The right metric for impact assessment of CSR interventions with emphasis on the sustainability of benefits from CSR interventions.