Crisis-Response Communication Strategy
Murray, Meghan;Koo...
Crisis-Response Communication Strategy
Murray, Meghan; Koontz, Serena
BC-0344 | Published September 29, 2026 | 11 Pages Technical Note
Collection: Darden School of Business
Product Details
When an organization loses control of its narrative, whether through scandal, natural disaster, or operational failure, the quality and speed of its communication response can determine whether the situation is contained or spirals into prolonged reputational damage. In the wake of a crisis, an organization’s communication decisions frequently shape its long-term reputation more than the precipitating event itself. This technical note examines the principles and practices of effective crisis-response communication.
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