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Crisis at Away (B)
Cheng, Yo-Jud; Harris, Jared D.; Surprise, Noelle Case S-0362 / Published October 24, 2022 / 2 pages.
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Product Overview

This case is a follow-up to "Crisis at Away (A)" (UVA-S-0361), which explores the lifestyle-brand start-up Away as it grapples with a public-relations crisis. Its CEO has made serious missteps in a public forum and the board of directors must come to a decision about whether (and how) to implement a CEO transition amid an unexpected crisis. This case presents what the board chose to do next, and provides an opportunity to discuss the longer-term leadership challenges that followed the initial crisis.




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  • Overview

    This case is a follow-up to "Crisis at Away (A)" (UVA-S-0361), which explores the lifestyle-brand start-up Away as it grapples with a public-relations crisis. Its CEO has made serious missteps in a public forum and the board of directors must come to a decision about whether (and how) to implement a CEO transition amid an unexpected crisis. This case presents what the board chose to do next, and provides an opportunity to discuss the longer-term leadership challenges that followed the initial crisis.

  • Learning Objectives