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Cisco Systems in 2005: From B2B to B2C

Bourgeois, L. J. I...

Case

Cisco Systems in 2005: From B2B to B2C

Bourgeois, L. J. III; Gupta, Gaurav

S-0233 | Published December 12, 2013 | 6 pages Case

Collection: Darden School of Business

Product Details

While awaiting the acquisition of Scientific Atlanta in 2005, Cisco needed to adapt its well-known B2B postmerger integration process to accommodate its budding consumer platform. To deal with the distance and size of the acquisition, Cisco had to shift its growth strategy and enter territories where it had little to no experience.

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