Author Profile
Chen, Stella
Target Media (A)
Horniman, Alexander B.; Kiang, Kyle; Chen, Stella
OB-0910 | Published January 17, 2007 | 5 pages Case
Collection: Darden School of Business
The A case concerns the activities of Yu Feng, a young entrepreneur, and his LCD media business. Having achieved success in governmental service, Yu Feng discovers the potential for LCD media during a... Read More
Target Media (B)
Horniman, Alexander B.; Kiang, Kyle; Chen, Stella
OB-0911 | Published January 17, 2007 | 3 pages Case
Collection: Darden School of Business
In the B case, bitter rivals Yu Feng and Jiang Nanchun decide to merge their two companies. This is an unusual action because both men are successful entrepreneurs who are proud of their individual su... Read More
Target Media (C)
Horniman, Alexander B.; Kiang, Kyle; Chen, Stella
OB-0912 | Published January 17, 2007 | 1 pages Case
Collection: Darden School of Business
The C case concerns the challenges of postmerger integration. The cultural differences of the two companies and the style differences of the two leaders become issues for the new company, which now ha... Read More