Browser Wars: Microsoft Versus Netscape
Bodily, Samuel E.,...
Browser Wars: Microsoft Versus Netscape
Bodily, Samuel E.; Vakharia, Sanjay
QA-0534 | Published July 13, 1998 Case
Collection: Darden School of Business
Product Details
Microsoft is planning the introduction of Internet Explorer along with Windows 95. Issues include how aggressive the company should be in providing its browser with Windows 95 and restricting OEMs (original-equipment manufacturers) from putting other browsers on their computers. Should Microsoft go for initial share, concentrate on stealing over time, retain customers, or enlarge the total size of the browser market? Students use a Markov process with initial states and switching probabilities to gain insight into resolving these issues.
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