Business Case Studies & Business Publications

Brooklyn Central

Roy, Debjit, Raghu...

Case

Brooklyn Central

Roy, Debjit; Raghuram, G

IIMA-PROD0321 | Published March 6, 2020 | 16 pages Case

Collection: Indian Institute of Management, Ahmedabad

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Learning Objectives

Brooklyn Central was a casual dining restaurant at a prime mall location in Chandigarh. This case revolves around the restaurant location, menu choice, and design decisions, and the associated trade-offs with the decisions. In particular, the case allows the reader to think about the factors that affect restaurant location choice, and how the location choice affects the supply chain, menu, and other kitchen layout decisions in a holistic manner. Finally, as the restaurant wanted to increase its reach with an additional outlet, the owner faces the dilemma of opening the second outlet either in a destination location (same city with ownership) or in a different city (as a franchise).

Understand the factors that affect the location choice of a restaurant Familiarize with the supply chain and layout design choices of a restaurant. Learn about the integration of multiple design decisions that affect service performance. Understand how the standardization of processes enables growth.