Better World Books
Hess, Edward D., G...
Better World Books
Hess, Edward D.; Glinska, Gosia
ENT-0146 | Published January 20, 2010 | 12 pages Case
Collection: Darden School of Business
Product Details
Appropriate for courses in entrepreneurship and managing a small business. The case follows the evolution of a small business and its founders as they face the challenges of growth. An experienced CEO from outside is brought in to scale the business and deal with the issues regarding the business model, production, and distribution while striving to retain the company's core values as a for-profit company with a social mission.
To portray the myriad personal and business challenges of growing a business and specifically the challenges of scaling a business.
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