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Automated Design, Inc. (B)
Colley, John L.; Doyle, Jacqueline L. Case OM-0844 / Published April 30, 2001 / 3 pages. Collection: Darden School of Business
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Product Overview

Automated Design, Inc., is the leading producer of equipment used in engineering and manufacturing companies to improve process speed and quality. Automated Design is the market leader and is growing at more than 50% per year. The strategic problem is to find the cash to support the growth.




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  • Overview

    Automated Design, Inc., is the leading producer of equipment used in engineering and manufacturing companies to improve process speed and quality. Automated Design is the market leader and is growing at more than 50% per year. The strategic problem is to find the cash to support the growth.

  • Learning Objectives