Product Overview

AuthBridge is a leading Background Screening && Risk Assessment Company. Founded in 2005, its mission is to be among the top and dominant in every line of business it undertakes with its creative, continually improving solutions. AuthBridge has 200 clients in 2015, and wishes to grow to serve 2000 clients by 2020. The case outlines the process it has adopted till date, and the journey of entrepreneur in terms of how he reached there. The founder faces the dilemma of whether he should scale this business model in other countries (emerging markets?) and what part of his model should be imitated and what part adapted. Through this case learners can understand the entrepreneurial journey of a serial entrepreneur and how he identified an opportunity in the market. The case also enables classroom discussions on developing a business model from the scratch, and how to set up efficient processes in a new venture.

Learning Objectives

This case is useful in communicating entrepreneurship process, and concept of business model, using business model canvas (BMC). It provides a good basis for discussion on various issues (market releated, competition and industry related, manpower related) from the BMC perspective. This case is useful for discussion in a session on opportunity Recognition and Developing Business Model within Entrepreneurship and New Venture planning course. Through a discussion of the case, students will be able to understand the entrepreneurial process of setting up a venture and the BMC for the operation of the venture. Students will also be able to learn the impact of various BMC components on growth related issues.