Athens Glass Works
Frey, Sherwood C. ...
Athens Glass Works
Frey, Sherwood C. Jr.; Clyman, Dana R.
QA-0439 | Published August 18, 1993 Case
Collection: Darden School of Business
Product Details
Athens Glass Works has been losing significant market share over the last several quarters in the nonglare glass market with a price 10% above the competition. Lowering the price is under consideration. Unfortunately, fully allocated costs are such that the lower price results in a loss. Issues to be discussed and analyses to be conducted include the relevant costs for the decision and the reactions from competitors.
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