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Artificial Intelligence Here and Now: Ma...

Korinek, Anton, Sp...

Case

Artificial Intelligence Here and Now: Managing through Hype and Reality

Korinek, Anton; Spencer, Alexander

OM-1724 | Published March 16, 2021 | 7 pages Case

Collection: Darden School of Business

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What tangible use does artificial intelligence (AI) have in a typical business setting? In this fictional case, Viviana Valenty, chief technology officer of e-commerce company Corellia, must decide how to incorporate AI in Corellia's business model to satisfy its main investor. She considers potential use cases for AI in each of Corellia's five departments: finance, customer service, marketing, operations and warehouse, and content. Each department's needs and opportunities are unique, and she must weigh how feasible it is to implement AI-based solutions in each case and how they will affect Corellia's stakeholders, including investors and workers. In which department should she recommend Corellia implement AI? How much funding should she request? Finally, should Corellia implement the AI initiative in-house or through outsourcing?