Appshop, Inc. (JAPANESE)
Bodily, Samuel E.,...
Appshop, Inc. (JAPANESE)
Bodily, Samuel E.; Clark, Eric
QA-0913 | Published March 1, 2016 | 3 pages Case
Collection: Darden School of Business
Product Details
This is a Japanese translation of the August 22, 2003, version of UVA-QA-0618. A regional director of a consulting firm must decide how to compete for a major consulting contract. Appshop can take a level payment contract, a lower level payment with a prospective bonus given high performance, or bid on an RFP where a significant reward is given contingent on the client's savings. The case can be used to introduce Monte Carlo simulation modeling and to build skills in structuring a decision tree in a spreadsheet. It affords an opportunity to simulate alternative risk profiles and to discuss their comparative advantages.
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