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American Solar Network, Ltd. (B)

Werhane, Patricia ...

Case

American Solar Network, Ltd. (B)

Werhane, Patricia H.; Warren, Wendy; Gorman, Michael E.

E-0098 | Published March 1, 1997 | 22 pages Case

Collection: Darden School of Business

Product Details

In this follow-up case, Rich does move to another state and obtains subsidies for his solar water heater, but he still cannot create a market for his technology. Does he fail because of flaws in his design or in his marketing plan? Or is he simply the victim of a system that ought to subsidize engineers who want to create ethical technologies?

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