Business Case Studies & Business Publications

Alumni Giving

Pfeifer, Phillip E...

Case

Alumni Giving

Pfeifer, Phillip E.

QA-0792 | Published July 12, 2012 | 4 pages Case

Collection: Darden School of Business

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Madison Kryswada, director of alumni relationships at State University, assembled a 123-school data set to explore, in her words, "the drivers of alumni giving rate." The alumni giving rate contributed 5% to the increasingly important U.S. News & World Report rankings of U.S. colleges and universities. Wanting to understand the relationship between this variable and school characteristics, Kryswada gave her assistant a list of four well-formed questions to answer.

1. Learn how multiple regressions can be used to understand multivariate relationships. 2. Practice multiple regression model building when dependent variables are correlated. 3. Understand the different uses of regression—in particular, prediction versus control.