Business Case Studies & Business Publications

Air Asia India 2017

Dixit, M.R., Jena,...

Case

Air Asia India 2017

Dixit, M.R.; Jena, Sanjay Kumar

IIMA-BP0422 | Published June 26, 2018 | 35 pages Case

Collection: Indian Institute of Management, Ahmedabad

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The AirAsia India 2017 (AAI) case presents the situation faced by Tony Fernandes, the CEO of the AirAsia group of companies, in 2017, when he had to respond to the changes in aviation policy made by the Ministry of Civil Aviation (MCA). As per the changes, an airline operating in India could start its international operations without having five years of domestic flying experience provided it deployed 20 of its aircraft or 20% of the total capacity, whichever was higher, for domestic operations. The objective of this case is to help discuss issues relating to sustaining late entry and exploring new growth opportunities in the context of regulatory changes.

The objective of this case is to help discuss issues relating to sustaining late entry and exploring new growth opportunities in the context of regulatory changes. The participants can focus on the economic and managerial challenges of late entry & a review of existing responses to the challenges and making new commitments in the context of environmental changes.