Effective, persuasive analytical writing is a critical management skill. This note trains students to write to the needs and expectations of their readers with objectivity and efficiency, whether they are writing memos, emails, research reports, technical briefings, position papers, or recommendations for action.
This note presents a short description of BPM5-based balance of payments (BOP) and international investment position (IIP) presentations. It refers to data for South Africa, but given that there are worldwide standards for countries that report both BOP and IIP, it should provide guidance for understanding the data of just about any country.
Since ethics is an integral part of management, it is vital for managers to become comfortable with the language of ethics, and to understand how it is inextricable from the language of business. Students will examine key theories of ethics and how they apply to management decision making.
This note describes balance sheets, income statements, and statements of owners' equity and serves as an introduction to basic financial statements.
The ability to achieve product–market alignment (PMA) differentiates businesses that will thrive from those that will fail. Yet many find it difficult to create—and sustain—products that continuously generate value, even as their markets change. Traditionally, managers seeking to develop new products or reexamine current offerings have relied on frameworks that compare customer views on the desira
Brands make promises to consumers, but where do these promises come from? How do brand teams decide what promise to make? This is where the brand essence statement (BES) comes in. It is a document, picture, video, or some other communication vehicle that captures, usually in words and visuals, the intrinsic nature and indispensable quality that makes the brand unique, compelling, and meaningful to
This technical note outlines what an employer brand is, how it relates to a consumer brand, and why it matters. It allows students to be able to put their knowledge to the test by evaluating the attribute ratings among seven different top employer brands. Finally, they will have a better understanding of how to assess, build, and enhance a company's employer brand.
This note describes the economic exposure that arises from changes in currency exchange rates. After illustrating the economic impact of exchange rate changes, including a discussion of real exchange rate changes, the note provides a summary of methods used to manage exposure. The use of forward rates and money markets is explored in detail.