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Arredondar Movement: Expanding Microdonations in Brazil (POR...
Arredondar Movement: Expanding Microdonations in Brazil (PORTUGUESE)
Collection: Darden School of BusinessThis is a Portuguese translation of the December 9, 2020 version of UVA-M-0987. Arredondar was a nongovernmental organization (NGO) whose objective was encouraging the culture of donation in Brazil through acts of micro-donations. Any shopper could donate at the retail stores that partnered with Arredondar. The process was simple: customers could round up the total value of their purchase to the n
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Dr. Bronner's: Do Psychedelics Fit with Its Cosmic Principle...
Dr. Bronner's: Do Psychedelics Fit with Its Cosmic Principles?
Collection: Darden School of BusinessThis field-based case describes the situation facing David Bronner, cosmic engagement officer (CEO) of Dr. Bronner’s Magic Soaps (Dr. Bronner’s), the top-selling brand of natural soaps in North America in 2019. Since its founding, the company has centered advocacy for unity and social change in its products and giving. The question before David and the leadership team is whether to extend the bran
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The Home Depot Builds in the Pandemic
The Home Depot Builds in the Pandemic
Collection: Darden School of BusinessThrough most of 2020, the United States was battling the same demon as the rest of the world: the COVID-19 pandemic. During the pandemic, a large number of people worldwide spent more time at home, so they noticed repairs that needed to be made and used the increased time spent in their living quarters to paint rooms, garden, build, and complete projects. Many people turned to The Home Depot for t
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Arredondar Movement: Expanding Microdonations in Brazil
Arredondar Movement: Expanding Microdonations in Brazil
Collection: Darden School of BusinessArredondar was a nongovernmental organization (NGO) whose objective was encouraging the culture of donation in Brazil through acts of micro-donations. Any shopper could donate at the retail stores that partnered with Arredondar. The process was simple: customers could round up the total value of their purchase to the next whole value, and the difference in cents would be donated to carefully selec
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Transforming Education in Rural Haiti: Intel and L'Ecole de ...
Transforming Education in Rural Haiti: Intel and L'Ecole de Choix
Collection: Darden School of BusinessThis case tells the story of the Intel Corporation's collaboration with a nonprofit school in rural Haiti, l'Ecole de Choix (the School of Choice). Choix was already facing daunting educational challenges merely by virtue of being in Haiti, but the January 2010 earthquake had utterly devastated the already-fragile Haitian education system. Intel had sent volunteers to set up hardware and install e
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Transformational Gaming: Zynga's Social Strategy (B)
Transformational Gaming: Zynga's Social Strategy (B)
Collection: Darden School of BusinessThe B case of this three-case series outlines how Mark Pincus, with help from his sister Laura Hartman, began to implement his new brand of social strategy. Initial steps included two partnerships: (1) Zynga's YoVille and the San Francisco SPCA; and (2) Mafia Wars and the Huntington's Disease Society of America. A new program within Zynga was created: Zynga.org, which would focus on global problem
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Transformational Gaming: Zynga's Social Strategy (C)
Transformational Gaming: Zynga's Social Strategy (C)
Collection: Darden School of BusinessFollowing the May 2010 Sweet Seeds campaign, Zynga announced that it would expand its FATEM partnership to build a school for children in Haiti who had been affected by the devastating earthquake in January of that year. In one week, more than 45,000 FarmVille users raised $110,000 through the purchase of virtual social goods. Sweet Seeds would be the first of several campaigns Zynga launched to r
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Transformational Gaming: Zynga's Social Strategy (A)
Transformational Gaming: Zynga's Social Strategy (A)
Collection: Darden School of BusinessIn January 2009, Mark Pincus, founder and CEO of the immensely popular and successful Zynga Game Network met with his sister Laura Hartman, DePaul University business ethics professor, to discuss building a new brand of corporate social strategy. Pincus wanted to find a way that Zynga could have a greater social impact on the world. He and Hartman talked about creating a new social strategy that w
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Procter & Gamble: Children's Safe Drinking Water (B)
Procter & Gamble: Children's Safe Drinking Water (B)
Collection: Darden School of BusinessIn 1999, P&G purchased?through the acquisition of Recovery Engineering in a $265 million deal?PUR Water Filtration System, a point-of-use water filtration system. The PUR water filtration system used a combination of the flocculant iron sulfate, an agent that caused particles suspended in water to bind and form sediment, and calcium hypochlorite (chlorine), a disinfectant. After acquiring the prod
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Abbott and the AIDS Crisis (B)
Abbott and the AIDS Crisis (B)
Collection: Darden School of BusinessIn 1999 and 2000, Abbott Laboratories' senior management considered a number of philanthropic options that could make a difference and define the focus for Abbott and the Abbott Fund's charitable programs. Although the cause was humanitarian, it was considered important that the programs align strategically with Abbott's leadership in the HIV/AIDS arena. The Abbott Fund officially launched the Pro
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Abbott and the AIDS Crisis (A)
Abbott and the AIDS Crisis (A)
Collection: Darden School of BusinessIn 1999, the 20-year-old AIDS crisis had ravaged many developing countries and, in particular, on the continent of Africa. Of the estimated 33.4 million people living with HIV/AIDS worldwide in 1998, almost two-thirds (22 million) were in sub-Saharan Africa, considered the "global epicenter" of the disease. Already 12 million had died, and life expectancy in the region plummeted from 62 years to 4
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Optix Corporation
Optix Corporation
Collection: Darden School of BusinessIn this disguised case, newly appointed Vice President for Corporate Communication Andrea Tilman must choose among different strategies to align corporate philanthropy programs with long-term corporate philosophy and business strategy at the U.S. subsidiary of a Japanese multinational corporation. The guiding corporate philosophy is the principle of kyosei, or "living and working together for the
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