Author Profile
Boatright, Benjamin
Flipkart: Platforms and Profitability
Lenox, Michael; Boatright, Benjamin; Yemen, Gerry
S-0451 | Published August 26, 2024 | 17 pages Case
Collection: Darden School of Business
Dinkar Ayilavarapu, vice president for corporate strategy at Flipkart Internet Private Limited (Flipkart), was facing his most challenging opportunity to date. An Indian e-commerce company that had la... Read More
Case Study Coffee: Optimizing Yelp Reviews
Albert, Michael; Putnam, Charles; Boatright, Benjamin
QA-0976 | Published August 15, 2024 | 7 pages Case
Collection: Darden School of Business
The case describes a coffee shop considering how it can take advantage of a fictional Yelp promotion that allows businesses to select the top three customer reviews they wish to highlight on their Yel... Read More
Kibet Capital: Representation in Advertising
Albert, Michael; Boatright, Benjamin
QA-0932 | Published August 14, 2024 | 4 pages Case
Collection: Darden School of Business
This case describes a Richmond, Virginia, asset-management firm assessing an advertising platform’s content (Scout Guide city guides) to inform its marketing strategy. The firm, Kibet Capital, could m... Read More
UVA Hospital: Predicting Patient Discharge
Albert, Michael; Boatright, Benjamin; Baum, Michael; Frank, Nicholas; Osborne, Michael; Yoken, Dave
QA-0975 | Published August 13, 2024 | 9 pages Case
Collection: Darden School of Business
This field-based case was developed through interviews with individuals at the University of Virginia (UVA) Health System. It follows John Ainsworth, administrator of analytics, as he and his team tac... Read More
DuckDuckGo: Who's Flocking to This Search Engine?
Kim, Tami; Boatright, Benjamin
M-1052 | Published May 30, 2024 | 16 Pages Case
Collection: Darden School of Business
A marketing strategy lead at the search engine DuckDuckGo (DDG) is confronted with two separate instances of potentially damaging publicity: first, a news article alleging that compared to Google, DDG... Read More
A Technical Note on Generative Art
Ellis, Lillien; Boatright, Benjamin; Fletcher, Eric
QA-0971 | Published March 19, 2024 | 10 pages Technical Note
Collection: Darden School of Business
In October 2018, Christie’s auction house sold an artwork called Portrait of Edmond Belamy produced by an artificial intelligence (AI) model built to generate new works after being trained on upward o... Read More
The Internet of Things
Laseter, Timothy M.; Frazer, Anne; Boatright, Benjamin
OM-1792 | Published July 14, 2023 | 7 pages Technical Note
Collection: Darden School of Business
The Internet of Things (IoT) can be generally explained as a network of objects that collect data regarding their surroundings and transfer it across the internet to various systems. While the additio... Read More
Digital Twin: Representing the Real
Laseter, Timothy M.; Frazer, Anne; Boatright, Benjamin; Whitney, Emerson
OM-1785 | Published July 12, 2023 | 8 pages Technical Note
Collection: Darden School of Business
A digital twin can be described as a digital model of a real object. But what makes it different from a prototype? How are digital twins being used in business settings outside manufacturing? How do t... Read More
Logistic Regression: Modeling with StatTools
Lichtendahl, Kenneth C. Jr.; Andrasko, Joe; Boatright, Benjamin
QA-0945 | Published June 12, 2023 | 6 pages Technical Note
Collection: Darden School of Business
Logistic regression is a modeling technique often used to predict a binary variable—a variable coded as 1 if an event of interest occurs (e.g., a borrower defaults on a loan) and coded as 0 otherwise.... Read More
Data Quality and Data Engineering
Laseter, Timothy M.; Frazer, Anne; Boatright, Benjamin
OM-1790 | Published January 31, 2023 | 6 pages Technical Note
Collection: Darden School of Business
As companies increasingly rely on data and analytics to make decisions and improve their operations, it becomes clear that data quality can be a major issue. The insights gleaned from data analytics a... Read More
Cloud Computing
Laseter, Timothy M.; Coughenour, Alyssa; Webb, Jane; Boatright, Benjamin; Shaloudegi, Koushyar; Whitney, Emerson; Sesia, Aldo
OM-1784 | Published January 17, 2023 | 16 Pages Technical Note
Collection: Darden School of Business
This note provides a general overview of cloud computing and how businesses are using it to achieve their digital goals. Specifically, it outlines the different service models that cloud computing sup... Read More
Mixed, Virtual, and Augmented Reality in the Real World
Laseter, Timothy M.; Frazer, Anne; Boatright, Benjamin
OM-1783 | Published January 06, 2023 | 8 pages Technical Note
Collection: Darden School of Business
This technical note details virtual and augmented reality and how these immersive technologies can be used in business. Specifically, this note highlights several business applications of both virtual... Read More
Artificial Intelligence in Business: Machines and Management
Laseter, Timothy M.; Frazer, Anne; Boatright, Benjamin
OM-1778 | Published November 01, 2022 | 10 pages Technical Note
Collection: Darden School of Business
This technical note offers an overview of artificial intelligence (AI) and some ways in which machine learning is leveraged to build this type of intelligence. The note also explores two schools of th... Read More
Demand Unconstraining Methods
Popescu, Dana; Boatright, Benjamin
QA-0934 | Published October 26, 2022 | 8 pages Technical Note
Collection: Darden School of Business
This technical note examines two common methods for estimating customer demand using historical data observations that are constrained by availability. First, this note explains how to leverage the av... Read More
Google Cloud Platform: BigQuery ML
Lichtendahl, Kenneth C. Jr.; Boatright, Benjamin
QA-0942 | Published May 26, 2022 | 11 pages Technical Note
Collection: Darden School of Business
Google Cloud Platform offers BigQuery ML, a popular cloud computing resource for developing data models. This note provides information about creating, evaluating, and deploying data models with BigQu... Read More
Zillow Offers' "Volatile Error Rate"
Lichtendahl, Kenneth C. Jr.; Boatright, Benjamin
QA-0944 | Published May 24, 2022 | 4 pages Case
Collection: Darden School of Business
In November 2021, Zillow announced that it was planning to shut down Zillow Offers, its iBuying program that leveraged its home value algorithm to quickly purchase homes for later resale. Zillow made ... Read More
Mobilizing Surge Response Teams
Lichtendahl, Kenneth C. Jr.; Tassone, Eric; Boatright, Benjamin
QA-0935 | Published April 01, 2022 | 13 pages Case
Collection: Darden School of Business
In July 2021, the Biden administration formed surge response teams to assist states with the surge in COVID-19 cases. The aim was to track the virus’s development using data provided from the states t... Read More
Google Cloud Platform: BigQuery Explainable AI
Lichtendahl, Kenneth C. Jr.; Boatright, Benjamin
QA-0943 | Published March 31, 2022 | 10 pages Technical Note
Collection: Darden School of Business
Machine-learning (ML) models have become a common tool used across a multitude of industries to help people make decisions. As these models have increased in predictive power, many have also grown in ... Read More
Google Cloud Platform: Cloud Storage
Lichtendahl, Kenneth C. Jr.; Andrasko, Joe; Boatright, Benjamin
QA-0941 | Published March 28, 2022 | 7 pages Technical Note
Collection: Darden School of Business
Google Cloud Platform (GCP) offers Cloud Storage, a popular cloud computing resource for data storage. This note provides information about uploading data to Cloud Storage, creating BigQuery tables fr... Read More
Introduction to Tableau
Lichtendahl, Kenneth C. Jr.; Andrasko, Joe; Boatright, Benjamin
QA-0940 | Published March 28, 2022 | 14 pages Technical Note
Collection: Darden School of Business
Tableau is a powerful visualization software that supports the data analysis process. The program allows users to create custom visualizations from datasets of all sizes and types using a simple drag-... Read More
Google Cloud Platform: BigQuery
Lichtendahl, Kenneth C. Jr.; Andrasko, Joe; Boatright, Benjamin
QA-0929 | Published March 28, 2022 | 10 pages Technical Note
Collection: Darden School of Business
Google Cloud Platform (GCP) offers a popular cloud computing resource for writing Structured Query Language (SQL) queries. The resource is called BigQuery. This note provides step-by-step information ... Read More
DIY Zillow
Lichtendahl, Kenneth C. Jr.; Boatright, Benjamin; Andrasko, Joe
QA-0931 | Published December 14, 2021 | 9 pages Case
Collection: Darden School of Business
This case examines a realtor’s attempt to improve an online residential real estate website’s mapping and home estimation features. With the help of a data scientist, the two professionals work to cre... Read More
MovieLens: Filtering on Others' Reactions
Lichtendahl, Kenneth C. Jr.; Boatright, Benjamin; Holtz, Paul
QA-0927 | Published August 17, 2021 | 6 pages Case
Collection: Darden School of Business
This case introduces students to relational databases and the basics of collaborative filtering, a popular recommendation system technique. The case points to a dataset shared by GroupLens, a research... Read More
FanShop
Lichtendahl, Kenneth C. Jr.; Andrasko, Joe; Boatright, Benjamin
QA-0887 | Published August 11, 2021 | 6 pages Exercise
Collection: Darden School of Business
This exercise explores customer transaction data generated from a business owner's website and illustrates the added benefit of basic data analytics practices used to uncover business insights. Studen... Read More
Fannie Mae's Data Dynamics
Lichtendahl, Kenneth C. Jr.; Loutskina, Elena; Grushka-Cockayne, Yael; Yemen, Gerry; Boatright, Benjamin
QA-0903 | Published February 13, 2019 | 12 pages Case
Collection: Darden School of Business
This case uses one of Fannie Mae’s credit-risk transfer instruments (CRT) to explore its data set platform and predict loan defaults through machine learning algorithms. The CRT, called Connecticut Av... Read More