Product Overview

This case could be used in entrepreneurship, strategy, and small-business courses. It presents classic issues regarding successful start-ups such as how to choose from a multitude of growth opportunities; how to pace growth so as not to dilute quality control and financial risk tolerance; and how to choose a strategic focus.

Learning Objectives

Examine how to prioritize growth opportunities in a growing business and how to add processes and controls as a business grows while managing the risks of growth.