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3 Fellers Bakery

Hess, Edward D.

Case

3 Fellers Bakery

Hess, Edward D.

ENT-0137 | Published November 27, 2010 | 4 pages Case

Collection: Darden School of Business

Product Details

This case could be used in entrepreneurship, strategy, and small-business courses. It presents classic issues regarding successful start-ups such as how to choose from a multitude of growth opportunities; how to pace growth so as not to dilute quality control and financial risk tolerance; and how to choose a strategic focus.

Examine how to prioritize growth opportunities in a growing business and how to add processes and controls as a business grows while managing the risks of growth.