10 Marketing Scenarios
Cian, Luca
10 Marketing Scenarios
M-1010 | Published February 26, 2021 | 2 pages Exercise
Collection: Darden School of Business
Product Details
This exercise aims to provide a rich discussion around marketing research. Specifically, this exercise presents 10 mini-scenarios that could be resolved with proper marketing research techniques. This exercise can be used as a midterm exam or an in-class exercise to summarize and discuss different marketing research techniques, along with their pros and cons.
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