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Picante Mexican Grill: A New Delhi Experience
Raz, Gal; Weiss, Elliott N.; Venkatesan, Rajkumar; Bodily, Samuel E.; Yemen, Gerry Case OM-1520 / Published August 15, 2014 / 14 pages.
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Product Overview

Modeled loosely after the American restaurant chain Chipotle, Picante Mexican Grill seeks to offer fresh and healthy vegetarian fast-food options. The owners of this start-up chain in Gurgaon, India, struggle to manage their quickly growing operation. As they consider expanding into new locations, diverse issues?including determining store hours, location, managing centralized production, and meeting staffing needs?challenge the entrepreneurial trio.

  • Overview

    Modeled loosely after the American restaurant chain Chipotle, Picante Mexican Grill seeks to offer fresh and healthy vegetarian fast-food options. The owners of this start-up chain in Gurgaon, India, struggle to manage their quickly growing operation. As they consider expanding into new locations, diverse issues?including determining store hours, location, managing centralized production, and meeting staffing needs?challenge the entrepreneurial trio.

  • Learning Objectives